Do a quick Twitter search of #guttercatgang and you’ll see thousands of profile pictures of cartoon cats, rats, pigeons and dogs. In place of a headshot, you’ve got a brown cat in a Kobe Bryant jersey. A leopard-spotted dog wearing pink sunglasses. A bespectacled rat in a banana suit. And a laser-eyed cat with more tats than rapper Post Malone, which sold for a whopping $191,018, by the way.
Scroll through and you’ll see 46,000-plus passionate followers of the Gutter Cat Gang busy chatting about getting together in New York for an exclusive networking event and later in the year for Miami Art week. They’re wondering who will be attending and discussing how stoked they were to finally get to experience Gutter City, a new virtual land that had its alpha launch on Halloween.
Judging by the comments, you might think the followers are long-time buddies. But, for the most part, they’ve just connected with each other in the online world earlier this summer when the Gutter Cat Gang dropped its first NFT project.
Now, they are hanging out virtually and in real life. The Halloween party launch, for example, gave them the chance to virtually dance to a live DJ, dress in virtual costumes and before long they’ll attend concerts in this metaverse, too.
It’s a place where players can hit the courts for a game of GutterBall, show off their custom Cat’lac at the Gutter Car Park, have a drink or two at the local Smitten Kitten Dive Bar or head underground for a live show at the GutterPunch Rave, just to name a few.
The new metaverse, created by Blaze Games, serves as a social hub for the gang until The Sandbox’s full release of Gutter City at a later date. Built on one parcel of The Sandbox land, the blockchain-based world is one of the first community-run multiplayer events in The Sandbox history.
It includes a two-story club (which was decked out for Halloween, of course), a car park with several lowriders, Carl’s Contraband warehouse (with questionable content inside) and more. It’s a thriving downtown cityscape in which a gang of cats have taken over. Think: neon signs, graffiti, several clubs, basketball courts, car parks and bustling alleyway. Under it all will be a sewer network inhabited by the Gutter Rats.
In this fantastical world, the Gutter Cat Gang join the likes of Snoop Dog, Atari and The Smurfs who have also built impressive lands in the metaverse.
In the near future, Gutter Cat Gang holders will get voxelized versions of their Cat/Rat/Pigeon/Dog for free, exclusive access to swanky VIP areas, NFT drops that can be used in the Gutter and an opportunity to claim a random package of in-game assets.
The rise of Gutter Cats
To fully understand how the Gutter Cat Gang got here in the first place, let’s rewind back to June. That’s when the Gutter Cat Gang launched its digital collection of 3,000 unique felines, which sold out in less than 10 minutes. Gutter Rats followed. Then Pigeons and Dogs. 12,000 unique species in all.
Since then, secondary sales have skyrocketed upwards of $70 million. The original cost of a Gutter Cat was 0.07 ETH (~$220). Now, a Gutter Cat often sells for the price of a starter home. Just a few days ago, NBA star Ben Simmons switched his Twitter profile to a Gutter Dog wearing a sailor cap. And the team is pioneering a way of tozenizing merchandise with NFTs redeemable for physical products like caps and sweatshirts.
All this and the project is still only five months old. That’s just how they roll.
With all this early success, it’s easy to see why the Gutter Cat Gang ranks right up there with CryptoPunks and the Bored Ape Yacht Club and is widely known as the third-most popular Twitter avatars out there. Crazy thing is, they’re just getting started.
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